Objective counsel and advocacy
We shall not have interests that might compromise our role as independent advisors. We approach our clients with objectivity in order to help the client adopt the optimum strategy and behaviour.
Democracy, an open society and freedom of speech create the context for our work. We operate within the scope of this open society. We comply with its rules and we work with clients that share the same approach.
Trust is at the heart of the relationship between our clients and us. Information that has been provided in confidence by a client and that is not publicly known should will never be shared with other parties without the consent of the client.
Integrity of information
We shall not knowingly mislead an audience about factual information or about the interests a client represents. We must make our best efforts to strive for accuracy.
We shall work with our clients to establish clear expectations in advance about the output of our efforts. We must define specific goals and then work to deliver on our promises. We will not offer guarantees which are not supportable or which compromise the integrity of the channels of communication.
We shall not represent clients with conflicting interests. Work may not start for a conflicting interest without the current client first being offered the opportunity to exercise the rights under any contract between them and us.
We may refuse or accept an assignment based on the personal opinions of the firm’s management or the organisation’s focus.
Governance and Business Practices
We are committed to ethical behaviour and implementation of best business practices in dealing with all audiences.